BE HAPPY, PROMOTING OCEAN-FRIENDLY SEAFOOD WITH A SMILE
January 17, 2012
From coast to coast, eight North American ocean conservation organizations have teamed up to launch Be Happy, an online community for seafood-loving families to put their best fish faces forward, while learning more about sustainable seafood. When fish are caught or farmed in ways that protect the ocean, that’s something everyone can “Be Happy” about. Be Happy applications allow Facebook users to pledge support for ocean-friendly seafood and have some fun by uploading pictures of friends and family making funny fish faces, competing for “Fish Face of the Week” honors. Subscribers can also get easy and delicious ideas for preparing seafood at home, ask questions of sustainable seafood experts, dive into fishy trivia, or simply show off their support with a smile for a cause that keeps families and the oceans happy.
